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Australians are "sports mad". In fact, many would argue that "Sports is religion" in Australia.
To reach this vigourous nation with the good news about Jesus the sporting world must be factored in. Sports play too much of a role in the average Australian's life to be ignored or neglected.
Athletes in Action (AIA) seeks to use this obession within sports to further the cause of the greatest champion ever lived - Jesus of Nazareth. This goal will be accomplished at the most basic level: by working personally with sports people as strategic influencers, in their specific sports community.
Our six full time missionaries have a "specific sport" focus, giving their personal attention to their sport of choice. At present our sports include basketball, surf life-saving, rugby, rodeo and hockey.